Nova — Analytics Platform
A comprehensive redesign of a real-time analytics platform serving 40,000+ users across 12 countries. The project involved user research, information architecture overhaul, and a complete design system built from scratch. Post-launch, the platform saw a 35% increase in daily active users and a 50% reduction in support tickets related to navigation confusion.
My role: Lead Product Designer — research, UX strategy, UI design, design system.
Timeline: 6 months
View Case Study →Atelier — Creative Studio
A full visual identity for a boutique creative studio specializing in art direction and spatial design. The brand system includes a custom wordmark, variable typography system, color palette derived from natural pigments, and comprehensive guidelines for print and digital applications.
View Project →Verdant — Plant Care
An award-nominated mobile app that combines smart plant care tracking with a thriving community of plant enthusiasts. Features include AI-powered plant identification, customized watering schedules, and a social feed for sharing propagation tips. Nominated for Best Mobile Experience at the 2025 Design Awards.
View Project →Lumina — SaaS Website
A high-conversion marketing website for an AI-powered content optimization platform. The design balances technical credibility with approachable warmth, using custom illustrations, micro-interactions, and a rigorous A/B-tested layout structure. The redesign contributed to a 28% increase in trial sign-ups.
View Project →Meridian — Wellness Brand
A holistic brand identity for a premium wellness and spa retreat. The visual language draws from natural landscapes and circadian rhythms, using a warm earth-toned palette, custom organic shapes, and sustainable packaging design across all touchpoints.
View Project →Pulse — Fintech App
A personal finance management app designed for young professionals. The interface simplifies complex financial data into intuitive visualizations, with features for budgeting, goal tracking, and investment education. Over 15,000 downloads in the first month.
View Project →