I believe great design is invisible — it solves problems so intuitively that users never notice the thousands of decisions that made it possible.
My journey into design began in an unexpected place: a computer science lecture hall. I was studying software engineering when I realized my passion wasn't for optimizing algorithms — it was for crafting the interface between people and technology. I switched paths, studied interaction design at the California College of the Arts, and never looked back.
Over the past seven years, I've had the privilege of working with an incredible range of clients — from two-person startups finding their first visual identity to Fortune 500 companies redesigning entire product ecosystems. Each project has taught me something new about how design thinking can drive business results.
My process is rooted in research and iteration. Before I sketch a single pixel, I immerse myself in user behaviors, business goals, and technical constraints. The result is work that doesn't just look good in a portfolio — it performs in the real world.
2024 — Present
Independent Designer & Creative Director
Leading design engagements for startups and agencies. Specializing in design systems, product UI, and brand strategy.
2021 — 2024
Senior Product Designer — Studio Nine
Led design for the flagship SaaS platform. Built and maintained the company design system. Mentored a team of three junior designers.
2019 — 2021
Product Designer — Atlas Tech
Designed and shipped features for a B2B analytics platform. Conducted user research and usability testing. Contributed to a 40% improvement in task completion rates.
2017 — 2019
Junior Designer — Brightside Studio
Cut my teeth on brand identity projects, web design, and illustration. Built a foundation in visual design principles and client communication.